Summary:
The Digital Marketing Associate is responsible for assisting in digital content creation and management to meet marketing goals.
Minimum Qualifications Required:
Education required to ensure success in this position:
Bachelor’s degree in marketing, communications, public relations or a related field
Experience required to ensure success in this position:
Minimum of one (1) year of professional experience in project management in a communications setting.
Demonstrated knowledge of the development of content and the formulation of medium appropriate strategies.
Demonstrated knowledge of photography techniques and equipment.
Special skills, knowledge and abilities:
Understanding and appreciation for the Berea College purpose and Great Commitments, including the tremendous impact philanthropy has on the ability of the College to achieve its mission.
Goal orientated with a high level of personal motivation, energy and accountability coupled with a demonstrated ability to work in a team while developing strong working relationships with internal divisional and campus partners.
Strong organizational skills with the ability to prioritize and make adjustments as priorities shift.
Ability to work independently as part of a creative team in a fast-paced, evolving environment.
Ability to create multimedia texts that will engage core audiences, familiarity with the basics of design, photography, and video production.
Excellent written, verbal, presentation, and interpersonal communication skills.
Experience in graphic design, as well as video and photo editing.
Project management experience in a communications setting.
License, certification, or registration necessary:
Valid Driver’s License
Physical requirements:
Ability to maneuver around campus and campus buildings;
Ability to lift 10-25 pounds
Sit at computer for long periods of time
Environmental conditions:
Office and outdoors
Ability to operate the following vehicles or equipment:
Vehicle
Computer
Apple iPhone and/or other mobile devices
Standard office equipment
DSLR-grade photographic equipment
Primary Duties and Responsibilities:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Regular and predictable attendance is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Write copy for a variety of digital platforms.
- Assist in content creation and updates for digital platforms including website, social media, digital advertisements, magazine and other department needs.
- Utilize web publishing tools to manage online content including text, images, video and documents.
- Digital content management and scheduling
Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty and students.